About WaterNow Alliance

Water Leaders. Resilient Solutions.

WaterNow Alliance is a forum for local water leaders who want to champion sustainable, affordable and climate resilient water strategies.

Our Mission.

WaterNow is a catalyst for change, and an architect for solutions. We identify and overcome barriers and provide tools and resources for our members to build local support for policies and programs that advance sustainable water management. We provide a forum for collaborative action, and a network for local leaders to learn from each other. We help communities make tangible progress on the ground to bring sustainable water management approaches to scale.

Our Focus: Unlocking the Power of Water Leaders

Local decision makers hold the keys to our water future. In fact, 85% or more of water infrastructure spending occurs at the community level, and 87% of people nationwide are served by public water utilities. While Federal and State agencies have a vital role – the policies, strategies and priorities established by local leaders have the power to fundamentally shift how we think about and use water.

WaterNow Alliance catalyzes action by:

  • ENGAGING our network of decision-makers and connecting them to ideas, resources and one another.
  • CHAMPIONING a sustainable water future by eliminating barriers and advancing solutions through our policy work.
  • DEMONSTRATING success by showcasing strategies that work and that communities can replicate and scale.
  • DELIVERING value for our members with an effective, well-run organization that leverages a diverse portfolio of funding.

View all the WaterNow Alliance Members.


of water infrastructure spending occurs at the community level


WaterNow Alliance definitions

Sustainability n.

Methods of providing water to urban areas without using up or destroying water resources, allowing them to remain usable for the future in a healthy condition.

Resilience n.

The ability to anticipate, prepare for, and adapt to changing conditions and withstand, respond to, and recover rapidly from disruptions.

One Water exp.

Treating all water in communities – drinking water, stormwater, wastewater – as part of a unified and integrated system.


strategies for a more resilient water future



  • Xeriscape
  • Greywater reuse
  • Landscape ordinances
  • Rain cisterns
  • Repair/replacement of infrastructure
  • Leak detections and prevention
  • Water audits
  • Consumer information software
  • Water efficient appliances


  • Stormwater recapture
  • Permeable pavements
  • Green rooftops
  • New construction ordinances


  • Limiting fire risk
  • Water filtration projects
  • Restoration projects to control erosions,
    Increase water storage and reduce runoff


  • Effluent recycling
  • Wastewater treatment recapture



  • Managed aquifer recharge
  • Integrated planning
  • Aquifer storage and recovery




  • Alternative Transfer Methods (ATMs)




Adam Davis | Partner, Ecosystem Investment Partners (EIP)
Adam Davis | Partner, Ecosystem Investment Partners (EIP)
Adam is Director of Research, Policy & New Markets for EIP, a private equity firm that invests in conservation and restoration actions nationwide.  A longtime expert in Payments for Ecosystem Services (PES) and sustainability policy, Adam also cofounded the Ecosystem Marketplace, a global information service about conservation incentives, and was President of Solano Partners, Inc., a consulting firm focused on conservation finance issues.
Alan Viterbi | President/CEO, Liquid Environmental Solutions

Alan is co-founder and Chief Executive Officer of Liquid Environmental Solutions, a comprehensive provider of non-hazardous liquid and organic waste collection, transportation, treatment and recycling services.  Alan was the Mayor of West Hollywood, California, and a member of the City Council from 1984 to 1988.  He has also served on various public agency boards, including as Chairman of Los Angeles County Sanitation District 4.

Anne Zimmermann | Director for Watershed, Fish, Wildlife, Air, & Rare Plants, U.S. Forest Service (ret.)

Anne led the U.S. Forest Service’s efforts to revamp its approach to managing the nation’s critical watersheds for downstream water quality and water supply purposes.  A wildlife biologist by training, Anne spent 35 years with USFS in leadership roles from ranger to Forest Supervisor.   She spearheaded development of the Forest Condition Framework, which guides watershed restoration priorities.

Brad Udall | Senior Water and Climate Research Scientist/Scholar, Colorado State University Colorado Water Institute

Brad’s expertise includes hydrology and related policy issues of the American West. He has researched water problems on all major Southwestern US rivers including the Rio Grande, Colorado, Sacramento-San Joaquin and Klamath, and has spent 6 months in Australia studying their recent water reforms.  He has provided congressional testimony, input to several National Academy of Science panels, and has given hundreds of talks on climate change impacts.  Brad was formerly the Director of the Getches-Wilkinson Center for Natural Resources, Energy and Environment at the University of Colorado Law School, Director of the CU-NOAA Western Water Assessment and a consulting engineer and principal with Hydrosphere Resource Consultants.

Chris Frahm | Shareholder, Brownstein, Hyatt, Farber, Schreck, LLP

Chris is a preeminent California water attorney representing municipalities, utilities, private corporations, and associations on water supply and infrastructure development projects.  She served as the Chair of the San Diego County Water Authority Board, and on the Board of Directors of the Metropolitan Water District of Southern California.  She serves on the Board of the California Foundation on the Economy and the Environment.

Clifford Gerber | Partner, Sidley Austin LLP

Sidley Austin is one of the largest law firms in the world with 1,700 attorneys in 19 offices around the globe.  Clifford is a nationally recognized expert in tax-exempt financing and oversees Sidley’s Tax Practice with respect to state and local bond financings on the West Coast.  He has been recognized in the Best Lawyers in America in Public Finance and Municipal Law. Clifford is President-Elect of the National Association of Bond Lawyers.

Dave Richins | Councilmember, City of Mesa, AZ (Former)

Elected to the Mesa City Council in June of 2008 and re-elected in August of 2012, Dave Richins served as the councilmember for District 1 and was a founding member of WaterNow Alliance. His final term on the Mesa City Council ended January 2017.

David Aladjem | Partner, Downey Brand LLP

David regularly serves as counsel for agricultural and urban water users in complex multiparty water negotiations throughout California. David has served as Chair of the American Bar Association's Water Resources Committee, and Chair of the American Bar Association's Annual Water Law Conference. He is a recipient of ACWA’s 2009 Excellence in Water Leadership Award.

David Sunding | Thomas J. Graff Professor, College of Natural Resources, UC Berkeley

David is a national expert in resource economics, regulation, technological change, applied econometrics, risk and public finance.  He is a co-director of UC Berkeley’s Water Center, and served as a senior economist on President Clinton’s Council of Economic Advisers. He has served on National Research Council panels, and testifies on environmental and resource issues, damages, valuation, cost allocation and resource planning.

George Hawkins | Founder and President, Moonshot LLC

George S. Hawkins just retired as General Manager of the DC Water and Sewer Authority. He now runs Moonshot, is also a lawyer, college professor and environmentalist. He has worked in the environmental industry, as a corporate lawyer and as a regulator.

Jad Daley | Director Climate Conservation Program, Trust for Public Land

Jad coordinates TPL’s development of climate-smart cities through green infrastructure and strategic “resilient landscape” conservation targeted to climate change mitigation and adaptation.   He also leads the organization’s development of forest carbon projects for voluntary and compliance carbon markets, and serves on the public-private national council to guide the work of the federal Landscape Conservation Cooperatives.

James H. Gibbs | Principal, Sperry Capital

James has over 35 years of experience in public finance and investment banking, and currently leads Sperry’s renewable energy projects initiative.  He was previously the California Regional Manager of Public Finance for Lehman Brothers, specializing in transactions for water and sewer utilities, general government and public power agencies.

Jill Kauffman Johnson | Director of Sustainability, Solazyme

Jill leads Solazyme’s sustainability agenda.  She was previously a Principal and Managing Director with California Environmental Associates, a leading environmental consulting firm, where she founded the Sustainable Business Practice to help clients green supply chains, improve efficiency, and reduce costs. Prior to joining CEA, Jill was the Director of the Pacific Coast Office of the Ocean Conservancy.

Johanna Wald | Senior Counselor, Natural Resources Defense Council (ret.)

Johanna is an icon in the environmental community and one of the nation's leading advocates for sustainable management of public lands.  Most recently, she led NRDC's effort to facilitate appropriate development of renewable energy project sites in the West.  The recipient of numerous awards and honors, Johanna also serves as a member of San Francisco's Commission on the Environment.

Jonathan Parfey | Executive Director, Climate Resolve

Before founding Climate Resolve, Jonathan Parfrey served as a commissioner at the Los Angeles Department of Water and Power (2008-2013). Jonathan is also the immediate past-president of the Los Angeles League of Conservation Voters. He is a founder and Vice Chair of CicLAvia, the popular street event, as well as the founder of the Los Angeles Regional Collaborative for Climate Action and Sustainability, and the statewide Alliance of Regional Collaboratives for Climate Adaptation. He served as director of the GREEN LA Coalition (2007-2011), and as the Los Angeles director of Nobel Peace Prize-winning organization Physicians for Social Responsibility (1994 to 2007). Prior to that, Jonathan founded and directed the Orange County Catholic Worker (1987-1993). He was appointed to Governor Schwarzenegger’s Environmental Policy Team in 2003.

Kathy Holian | County Commissioner, Santa Fe County, NM

Kathy was first elected as Santa Fe County Commissioner for District 4 in 2009. A County resident for the past 25 years, she was a Computational Physicist at Los Alamos Lab for many years and continues to serve there as a retired Guest Scientist.  Commissioner Holian serves on the Board of Finance in addition to other County committees.

Kevin Powell | Green Proving Ground Program Manager, U.S. General Services Administration (GSA)

Kevin has worked on sustainable building issues for GSA since 2005 and was previously the Executive Director for the Center for the Built Environment at UC Berkeley.   An architect by training, Kevin manages a portfolio of over twenty green proving ground projects, focusing on innovative building technologies, tools, and practices.

Mary Ann Dickinson | President/CEO, Alliance for Water Efficiency

Mary Ann is one of the nation’s preeminent leaders in water conservation and sustainability management.  She founded the Alliance for Water Efficiency in 2007 after a long career directing the California Urban Water Conservation Council and working with hundreds of water utilities on best management practices and water policy.  She is a fellow at the Water Resources Center at the University of California at Santa Cruz, and a Trustee and past Chair of the American Water Works Association National Water Conservation Division.

Mitch Tobin | Owner, Sea to Snow Consulting

Mitch Tobin, owner of Sea to Snow Consulting, evaluates grant making for foundations and helps clients with their communications needs. From 1998 to 2006, Mitch covered water and other environmental issues for the Napa Valley Register, Tucson Citizen, Arizona Daily Star, and High Country News. As a consultant at California Environmental Associates, Mitch helped write the Design to Win report and served as communications officer at the ClimateWorks Foundation. From 2010 through 2014, Mitch led the evaluation of the David and Lucile Packard Foundation’s Western Conservation subprogram and created EcoWest.org to track environmental trends in the region.

Phyllis Faber | Biologist and Educator

Phyllis is one of the nation's preeminent wetland field biologists for more than four decades. She was a co-editor of the University of California Press's California Natural History Guides, and a Fellow of the California Native Plant Society where she edited the Society's journal, Fremontia, for many years. Phyllis served as one of the first California Coastal Commissioners and a founder of the Marin Agricultural Land Trust (MALT) which has protected over 40% of the County's farmland through conservation easements.

Randall Sosnick | President/CEO, NEXT Lighting Corp.

Randall is co-founder and Chief Executive Officer of NEXT Lighting Corp., a manufacturer of energy-efficient solid-state lighting products. He was formerly President of Silver Fox Development Corp., an international sustainable real-estate development company. Randall was also a co-founder of Amplitude Software Corp. and Digital Foundry Inc. and Director of European Legal and Business Affairs at NEXT Computer, Inc. Randall received degrees in law and business from UC Berkeley.

Robert Wilkinson | Adjunct Professor, Water Policy, Bren School of Environmental Science and Management, UC Santa Barbara

Robert’s research and teaching is focused on water and energy policy, climate change, and issues of environmental policy. He serves on the public advisory committee for the California Water Plan,  has represented the University of California on the Governor's Task Force on Desalination. He has advised the California Energy Commission and U.S. EPA on climate research, and has served as coordinator for the climate impacts assessment of the California Region for the U.S. Global Change Research Program and the White House Office of Science and Technology Policy.

Sam Mamet | Executive Director, Colorado Municipal League

Sam been with the Colorado League’s Executive Director since 1979 and served as its Executive Director for more than a decade.  He holds a Master’s in Public Administration from the University of Colorado's Graduate School of Public Affairs.

Tim Worley| Executive Director, California-Nevada Section, AWWA
Wes Henderson | Executive Director, Nevada League of Cities & Municipalities


WaterNow was founded in 2014 by Cynthia Koehler, Audrey Finci and Kathleen Moazed. As an elected board member of her local water district and longtime water policy expert in California, Cynthia identified the need for an organization that connected local leaders interested in sustainable water solutions and provided support to accelerate their adoption. Pooling their collective backgrounds in policy, business, law and government, Audrey, Kathleen and Cynthia envisioned a dynamic new model to catalyze change and implement sustainable water solutions at the community level.

WaterNow Alliance was formed with the support of our partners including the National League of Cities and Walton Family Foundation.


WaterNow is a project of the Multiplier, a 501(c)3 nonprofit organization which helps us protect and foster a healthy, sustainable, resilient, and equitable world.  Because we save tens of thousands of dollars per year by working with the Multiplier, we can focus more of our time, energy and resources on programming, making your donations stretch farther and work harder.  All contributions are tax deductible.