Webinar: Urban Water Management Plans 201

An interactive look at the why, how, and what of Urban Water Management Plans
October 15, 2020 PST


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Note: This is a past event. Please view the slides here and the recording here

The California Department of Water Resources’ (DWR) 2020 Urban Water Management Plan (UWMP) Guidebook is out, and it’s time for California urban water suppliers and utility managers to get to work on plan submissions.

Our webinar on October 15 provided an interactive look at the “Why” (overview and benefits), “How” (planning process steps), and “What” (key Guidebook sections and data tables) of Urban Water Management Plans. Attendees learned how to get to work on plans and had opportunities to engage with experts. Experts facilitated four interactive breakout sessions to dive deep into specific topic areas. Guidance on how to submit a thoughtfully crafted and fully vetted plan by the July 1, 2021 deadline was provided.

Content Goals:

  • Summarize changes from Draft Guidebook, review FAQs, and clarify DWR support and role
  • Outline process planning steps and share additional insight from attendees
  • Review key sections, data tables, and items to watch out for
  • Provide advice on communication plans, submittals, and adoption
  • Facilitate interactive breakout sessions focused on specific topics

Expert Speakers:

  • Sabrina Cook – Water Use Efficiency Implementation Section Chief, California Department of Water Resources
  • Kendra Olmos – Executive Director, UC Davis Center for Water-Energy Efficiency
  • Sarah Triolo – Water Resources Project Manager, San Francisco Public Utilities Commission
  • Danielle McPherson – Senior Water Resources Specialist, Bay Area Water Supply and Conservation Agency
  • Michelle Maddaus, PE – President, Maddaus Water Management
  • Lisa Maddaus, PE – CFO, Maddaus Water Management
  • Caroline Koch – Water Policy Director, WaterNow Alliance


  • Water Demand, Climate Change and Energy Intensity
  • Conservation, Water Loss, Water Storage, and Revenue Impacts
  • Wholesalers and Regional UWMP Coordination
  • Crossing the Finish Line and Beyond: Engaging Your Community, Adopting Your Plan & Financing Implementation

This webinar was a follow up to our 101 session prior to the Guidebook’s release. Catch up here on the basics.