Project Goal
WaterNow Alliance and River Network are partnering with the City of Boulder to develop an inclusive, community-informed water conservation communications strategy. Building on Boulder’s Water Efficiency Plan, Community Engagement Plan, and Racial Equity Plan, the project will help the City strengthen how it communicates conservation priorities and engages residents across diverse audiences. More than half of Boulder residents live in rental housing and have limited control over their water use, creating unique challenges for traditional conservation outreach. Through a phased approach, the project will assess current communications, research best practices from peer communities, gather forward-looking community feedback, and develop an actionable strategy tailored to Boulder’s goals, staffing capacity, and equity commitments.
Our Approach
This project supports Boulder’s long-standing leadership in water conservation by strengthening the foundation for more inclusive and effective community engagement. By centering renters, income-qualified households, and historically underrepresented communities, the effort aims to increase participation in existing conservation programs, improve trust in City communications, and foster a shared responsibility for protecting Boulder’s water resources.
Outcomes
This project is currently underway. Stay tuned as Boulder, WaterNow, and River Network advance the development of an inclusive water conservation communications strategy and identify next steps for implementation.