WaterNow Alliance is working with the Town of Wellington to create a specialized water efficiency communications campaign which will provide educational resources, including industry best practices, for their residents. As part of this project, Wellington aims to understand the unique needs of its population, including those that are on a fixed income, homeowners associations, and Spanish-speaking households. The Town has an overarching goal to engage 100 new residents with this water efficiency programming within one year of project implementation.
The Town of Wellington is located along Colorado’s Front Range in Larimer County, and has experienced rapid population growth, roughly doubling in size since 2008, with more growth expected in the coming years. Given this population growth, Wellington has experienced unprecedented demands on its resources and delivery systems, including those associated with increased water use as residents shifted to working from home during the COVID-19 pandemic. Creating a targeted efficiency communications campaign with attainable goals for Wellington’s residents will help lower demands on utility treated water, as well as related stormwater, wastewater, and non-potable irrigation systems, which will benefit from the long-term supply of the Town and larger region.
Stay tuned! This project is currently underway.