Cheyenne, WY

Income-Qualified Direct Install Program Development and Support Our Approach Project Outcomes

Project Goal

WaterNow Alliance assisted the Cheyenne Board of Public Utilities with the development of a water conservation program to help income-qualified customers save water and money through a direct install program.

Our Approach

The Cheyenne Board of Public Utilities (Cheyenne) approved funding for a water conservation program targeted at income-qualified customers that will cover the cost to purchase and installation of up to two water efficient toilets, shower heads and faucet aerators per qualifying household. The program would also assist with fixing leaks inside the home. Cheyenne, which had just one full time conservation program staff member at the time, applied for WaterNow’s Project Accelerator Program seeking outside assistance to design the conservation program, optimize workflows, formulate an outreach strategy, design promotional materials, and identify metrics to track program success.


Working in collaboration with Cheyenne, WaterNow provided overall program design recommendations, developed processes and created templates and other materials to ensure that program administration is not overly burdensome for Cheyenne’s limited water conservation staff resources. To maximize public knowledge of and participation in the direct install program, WaterNow developed an outreach strategy and designed promotional materials. Additionally, WaterNow created a flier with indoor and outdoor water saving tips aimed at helping all Cheyenne customers use water more efficiently. To demonstrate the value and success of the direct install program and to quantify long term water savings, WaterNow  developed a workbook to track program applications and metrics. The tracking tool is intended to be used to easily generate reports for interested stakeholders and provide a compelling argument for other cities to offer similar programs.